Beskrivelse:
Starting off: What purpose does a commercial have? Which commercials do you like?
Watch: McDonald`s commercial whereby Micheal Jordan challenges Larry Bird to a basketball challenge whereby winner watches the other eat a Big Mac. A good example of humour to promote Big Mac.
The class should choose an English speaking commercial to show the class.
Hint: Google super bowl commercials as the best American commercials are often shown here.
Tasks: How does the commercial promote its product? Why did you choose that commercial? Would you buy the product?
Commercial slogans:
- Nike – Just Do It
- Apple – Think Different
- L`Oreal- Because You`re Worth It
Can you think of anymore?
Verktøy:
- Lærer: youtube, google
- Elev: PC
Tid:
- 90 min til 180 min avhengig om klassens størrelse.
Kompetansemål eller kjerneelementer:
- Muntlig engelsk/ presentasjonsevner
- Markedsføring
Vurdering av eleven:
Muntlig: greier elevene å formidle reklame på en god måte.
Innsendt av Scot David Lusk, Greveskogen Videregående Skole, Tønsberg
